MKT 1300 - ADVERTISING

Institution:

Western Wyoming Community College

Subject:

MARKETING

Description:

This course provides the student with general information concerning advertising and its role in business. Topics covered in this course will include the purposes of advertising, the different types of advertising and media, how advertisements are planned, prepared and delivered in the media, and how the effectiveness of advertising is measured and evaluated.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wwcc.wy.edu

Phone Number:

(307) 382-1600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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