MKT 2200 - CONSUMER BEHAVIOR

Institution:

Casper College

Subject:

Marketing

Description:

MKT 2200 Consumer Behavior (3L,3CR) This course is an analysis of the psychological and sociological aspects of consumer decision-making and behavior including learning, consumer perception, influence of individual predispositions or buying processes, and group influences. Fall semester only.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.caspercollege.edu

Phone Number:

(307) 268-2110

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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