PHCY 5541 - Biopharmaceutical Mktg & Prod

Institution:

University of Wyoming

Subject:

PHCY

Description:

This course will review empirical evidence in various topic areas within the fields of biopharmaceutical marketing, sales promotion, communication, and selling effectiveness focusing on the history and structure of the biopharmaceutical product representative function and theoretical domains associated with the associated activities. Prerequisite: Completion or concurrent enrollment in PHCY 5040 The Evolution of American Health Services.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwyo.edu

Phone Number:

(307) 766-1121

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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