MBAM 5508 - Mkt & Sustainable Consumption

Institution:

University of Wyoming

Subject:

MBAM

Description:

Focuses on understanding household and business energy consumption. Course emphasizes the environmental, economic, social and psychological influences on consumer decision making, and sustainable consumption. Course deals with developing customer value propositions, and for marketing strategy development in branding, product-line offerings, pricing, retailing and distribution, and public policy. Prerequisites: Permission of MBA program director, or student's graduate program coordinator in consultation with MBA program director.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Seminar

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwyo.edu

Phone Number:

(307) 766-1121

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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