MKT 5280 - Behavioral Theory II

Institution:

University of Wyoming

Subject:

MKT

Description:

This seminar provides a sampling of consumer research rooted in psychological theories and frameworks. The historical development of consumer behavior in marketing, cognitive and related contributions to marketing thought development will be explored. Prerequisites: 9 hours in marketing including one 5000-level course, written consent of instructor, accepted in a graduate program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwyo.edu

Phone Number:

(307) 766-1121

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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