MKT 1010 - SALES & CUSTOMER RELATIONSHIP MANAGEMENT

Institution:

Casper College

Subject:

Marketing

Description:

MKT 1010 Sales & Customer Relationship Management(3L,3CR)A survey of the principles and methods of the selling process and customer relationship management strategies. Covers topics needed to develop and manage long-term relationships with customers and suppliers. An emphasis is placed on relationship selling, presentation, prospecting, handling objectives, closing techniques, customer service, and service recovery strategies. Spring semester only.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.caspercollege.edu

Phone Number:

(307) 268-2110

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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