MKT 2000 - INTRO TO DIGITAL MARKETING

Institution:

Casper College

Subject:

Marketing

Description:

MKT 2000 Intro to Digital Marketing(3L,3CR)This course will teach students about the ever-changing world of e-marketing on the internet. The internet is the first marketing tool on earth that allows for instant networking to billions of potential customers within a personalized relationship model. As businesses all over the world transtions their marketing resources to take advantage of this phenomenon, e-marketing has become a necessary and powerful tool. Students will incorporate contemporary software platforms related to digital marketing and apply foundational knowledge as it relates to the foundation of e-commerce, the role of independent third-parties, security standards and payment systems and software. Spring semester only.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.caspercollege.edu

Phone Number:

(307) 268-2110

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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