CO/M 2971 - ADVANCED RADIO AND MARKETING

Institution:

Central Wyoming College

Subject:

CO/M Communications/Media

Description:

This course is designed to build on previous levels of Radio Practicum experience by adding in a marketing component. A difference between commercial radio advertising and non-commercial radio underwriting is stressed. Styles of ad spots, use of radio rate cards, sales techniques, planning and implementing a commercial or underwriting campaign for radio station are covered in the course. Student's non-commercial advertisement packages will be aired on CWC 88.1 FM station. Student's commercial advertisement packages will be web streamed on www.rustlerradio.com. Prerequisite: Completion of CO/M 2970. (3 lect.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cwc.edu/

Phone Number:

(800) 735-8418

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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