SELL 4340 - Professional Sports Sales

Institution:

University of Wyoming

Subject:

Sales

Description:

This course will introduce you to professional and collegiate sports selling, focusing exclusively on ticket sales (B2C), corporate partnerships (B2B), and name image likeness (NIL). It covers background topics, such as ethics, consultative selling, personal branding principles and concepts like prospecting and making sales calls using the SPIN sales strategy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwyo.edu

Phone Number:

(307) 766-1121

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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