3.00 Credits
COURSE DESCRIPTION CHANGED 11/22/04 This course is designed to introduce students to the field of public relations- the profession, its processes, its publics, the kinds of organizations in which it is practiced, and the critical issues that confront it. It also addresses a variety of public relations theories, case studies, and tactics, including those involving print, broadcast, and electronic media. It is designed to increase competence and build confidence in students interested in the public relations field, and to build skills in writing, speaking, listening, research, critical thinking, and creative thinking. Lectures, videos, issue and case study debates and analyses, practice exercises and projects, readings and discussions are incorporated into the class.