• MKT 1101: First-Year Seminar:

  3.00 Credits

  University of Wyoming

  
  The world around us is made up of phenomena we immediately apprehend through our five senses. This class is about signs and symbols, and how marketers use them to achieve their goals. We'll find that the world is full of such signs. Think of Nike's swoosh, or the Mercedes-Benz hood ornament. While the signs may be different, the goals, and the ways in which they make meaning, are usually the same.
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• MKT 2100: Intro to Marketing

  3.00 Credits

  University of Wyoming

  
  An investigation of the marketing discipline with emphasis on vocabulary; principles; functional interrelationships; marketing strategies, practices and problems in national and international environments. Prerequisite: Completion of COM1.
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• MKT 3210: Intro to Marketing

  3.00 Credits

  University of Wyoming

  
  An investigation of the marketing discipline with emphasis on vocabulary; principles; functional interrelationships; marketing strategies, practices and problems in national and international environments. Prerequisite: sophomore standing and completion of COM1.
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• MKT 4230: Integrated Marketing Comm

  3.00 Credits

  University of Wyoming

  
  Introduction to integrated marketing communication, the coordination of an organization's advertising and promotional efforts. Emphasis on how marketing communication is used by organizations to further their marketing objectives. Among the tools available to the integration process are advertising, sales promotion, personal selling, sponsorship marketing, and public relations. Prerequisites: MKT 3210, advanced business standing.
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• MKT 4240: Consumer Behavior

  3.00 Credits

  University of Wyoming

  
  A study of the dimensions of the consumer market and decision-making processes of consumers through analyzing economic, personal, social and situational influences on the consumer market and on buying behavior. Prerequisites: MKT 3210, STAT 2010 and advanced business student.
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• MKT 4250: Digital Marketing

  3.00 Credits

  University of Wyoming

  
  This is an investigation of the digital marketing discipline with an emphasis on e-commerce models, online advertising, digital consumer behavior, privacy considerations, website structure, search engine optimization and social media marketing.
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• MKT 4430: Marketing Mgt

  3.00 Credits

  University of Wyoming

  
  Analysis of policy-making and operating decisions of the marketing manager and the tools available to aid in solving marketing problems. Prerequisites: MKT 3210, STAT 2010, MGT 3210 and COSC 1200.
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• MKT 4450: Adv Marketing Mgt

  3.00 Credits

  University of Wyoming

  
  Capstone course for marketing majors and minors designed to integrate prior marketing courses. Primary focus is on utilizing marketing concepts and tools in a strategic marketing decision-making context. Prerequisites: MKT 3210, 4240, 4520, advanced business standing, and junior standing.
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• MKT 4520: Mkt Research & Analysis

  3.00 Credits

  University of Wyoming

  
  Investigation of the systematic procedures and tools of research available to the marketing researcher, including a survey of contemporary practices. Prerequisites: MKT 3210, STAT 2010 and advanced business student.
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• MKT 4540: International Marketing

  3.00 Credits

  University of Wyoming

  
  Approaches the topic of international marketing from a managerial perspective. Exposure to world environmental characteristics and interdependencies, as well as objectives, strategies and tactics of marketing goods and services to various countries and cultures. Cross listed with INST 4540. Prerequisites: MKT 4540, MKT 4520, MGT 3210, junior standing and advanced business student.
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