• MKT 4590: Sustainable Bus Practices

  3.00 Credits

  University of Wyoming

  
  A close look at what is happening in business practice today through the lens of sustainability. Business models and systems will be discussed and a framework proposed for assessing the ways in which principles of sustainability may be embedded within corporate strategy. Dual listed with MKT 5590, Cross listed with INST 4590. Prerequisites: advanced business standing.
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• MKT 4900: Ind. Study in Marketing

  1.00 - 4.00 Credits

  University of Wyoming

  
  This course provides students the opportunity to study, on an individual basis, any aspect of Marketing not included in other structured international Business courses. Max: 6 credit hours. Prerequisites: Junior class standing and consent of instructor.
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• MKT 4910: Topics in Marketing

  3.00 - 6.00 Credits

  University of Wyoming

  
  This course is an in-depth investigation into a specialty area of the instructor. Max: 6 credit hours. Prerequisites: Junior class standing and consent of instructor.
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• MKT 5240: Research Design

  3.00 Credits

  University of Wyoming

  
  This course is an experience-based seminar enabling the core research-focused insights and skills needed to become successful scholars. Students work through research challenges such as identifying important research questions, research design options, data sources, designing measurement models, designing conceptual models, creating "the story," and understanding the role of theory. Prerequisites: Graduate class standing or permission of instructor.
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• MKT 5250: Behavioral Theory I

  3.00 Credits

  University of Wyoming

  
  Expose doctoral students to prospective outcomes on consumer behavior that draw from a variety of disciplines, including marketing, psychology, decision theory, sociology, and cultural anthropology. Students also learn about the different methods researchers employ to study consumers. Prerequisite: 9 hours in marketing including one 5000-level course, written consent of instructor, accepted in a graduate program.
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• MKT 5280: Behavioral Theory II

  3.00 Credits

  University of Wyoming

  
  This seminar provides a sampling of consumer research rooted in psychological theories and frameworks. The historical development of consumer behavior in marketing, cognitive and related contributions to marketing thought development will be explored. Prerequisites: 9 hours in marketing including one 5000-level course, written consent of instructor, accepted in a graduate program.
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• MKT 5350: Marketing Models

  3.00 Credits

  University of Wyoming

  
  Familiarizes students with quantitative modeling approaches to address a variety of marketing problems. The focus is on the nature, relevance, and properties of mathematical models and analytical methods that are employed to address various types of marketing decisions. Restriction: Accepted in graduate program.Prerequisites: 9 hours in marketing including one 5000-level course, written consent of instructor, accepted in a graduate program.
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• MKT 5450: Marketing Theory I

  3.00 Credits

  University of Wyoming

  
  The purpose of this class is to provide students with an in-depth understanding of the role and development of theory in marketing and related disciplines. Prerequisite: 9 hours in marketing including one 5000-level course, written consent of instructor, accepted in a graduate program.
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• MKT 5520: Strategy Theory and Research

  3.00 Credits

  University of Wyoming

  
  This course offers a survey of major and foundational topics in the field of strategic management. The course enables students to: describe theoretical underpinnings, core concepts, and foci of research within strategic management; design and critique strategic management research methods; and develop skills needed as a strategic management scholar. Prerequisite: Graduate standing or permission of instructor.
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• MKT 5590: Sustainable Bus Practices

  3.00 Credits

  University of Wyoming

  
  A close look at what is happening in business practice today through the lens of sustainability. Business models and systems will be discussed and a framework proposed for assessing the ways in which principles of sustainability may be embedded within corporate strategy. Dual listed with MKT 4590; cross listed with INST 4590/5590. Prerequisite: advanced business standing.
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