• MKT 1000: SALES

  3.00 Credits

  Casper College

  
  MKT 1000 Sales (3L,3CR) A survey of the principles and methods in the selling process from determination of customer needs and wants to closing the sale.
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• MKT 1010: SALES & CUSTOMER RELATIONSHIP MANAGEMENT

  3.00 Credits

  Casper College

  
  MKT 1010 Sales & Customer Relationship Management(3L,3CR)A survey of the principles and methods of the selling process and customer relationship management strategies. Covers topics needed to develop and manage long-term relationships with customers and suppliers. An emphasis is placed on relationship selling, presentation, prospecting, handling objectives, closing techniques, customer service, and service recovery strategies. Spring semester only.
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• MKT 1100: RETAILING

  3.00 Credits

  Casper College

  
  MKT 1100 Retailing (3L,3CR) The fundamentals of retail store organization and management such as the types of retail stores, site selection, store layout, pricing, display, promotion, and personnel policies.
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• MKT 1180: SPORTS & ENTERTAINMENT MKT

  3.00 Credits

  Casper College

  
  MKT 1180 Sports and Entertainment Marketing (3L,3CR) This course will help students develop a thorough understanding of the marketing concept and theories that apply to sports and entertainment events. The area this course will cover includes basic marketing, target marketing and segmentation, sponsoring, event marketing, promotions, sponsoring proposals, and implementation of sports and entertainment marketing plans.
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• MKT 1300: INTEGRATED MARKETING COMMUNICATION

  3.00 Credits

  Casper College

  
  MKT 1300 Integrated Marketing Communication (3L,3CR) National, regional, and local media, layouts, and promotional policies. Fall semester only.
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• MKT 2000: INTRO TO DIGITAL MARKETING

  3.00 Credits

  Casper College

  
  MKT 2000 Intro to Digital Marketing(3L,3CR)This course will teach students about the ever-changing world of e-marketing on the internet. The internet is the first marketing tool on earth that allows for instant networking to billions of potential customers within a personalized relationship model. As businesses all over the world transtions their marketing resources to take advantage of this phenomenon, e-marketing has become a necessary and powerful tool. Students will incorporate contemporary software platforms related to digital marketing and apply foundational knowledge as it relates to the foundation of e-commerce, the role of independent third-parties, security standards and payment systems and software. Spring semester only.
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• MKT 2100: PRINCIPLES OF MARKETING

  3.00 Credits

  Casper College

  
  MKT 2100 Principles of Marketing (3L,3CR) [E] Management's approach to analyzing and solving problems in product planning, pricing, promotion, and distribution of goods and services. Consumer orientation and marketing's key role in profitable business operations are emphasized.
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• MKT 2200: CONSUMER BEHAVIOR

  3.00 Credits

  Casper College

  
  MKT 2200 Consumer Behavior (3L,3CR) This course is an analysis of the psychological and sociological aspects of consumer decision-making and behavior including learning, consumer perception, influence of individual predispositions or buying processes, and group influences. Fall semester only.
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• MKT 2480: COOPERATIVE WORK EXPERIENCE

  1.00 - 3.00 Credits

  Casper College

  
  MKT 2480 Cooperative Work Experience (Marketing) (1-3CR) (Max. 9) Students are afforded the opportunity to gain practical on-the-job experience in their specialties. Students will be supervised by the program coordinator and the employer. A minimum of 80 hours of on-the job training represents one semester hour. The student must maintain 12 credit hours with a 2.0 GPA during the semester. Prerequisite: full-time retail merchandising major and permission of the program coordinator.
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• MLTK 1500: HEMATOLOGY AND HEMOSTASIS

  3.00 Credits

  Casper College

  
  MLTK 1500 Clinical Hematology and Hemostasis (2L,4LB,3CR) An introductory course in the theoretical principles and procedures of hematology and hemostasis combined with relevant application to clinical laboratory medicine. This course provides background knowledge and opportunities to develop technical competencies for laboratory testing of blood, blood products, coagulation, and anticoagulant therapy. Emphasis is on the formed elements of the blood and components of the coagulation cascade and their correlation with pathophysiology. Prerequisite: BIOL 1000 or BIOL 1010 or MOLB 2210 or MOLB 2240 or instructor permission.
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